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Melbourne tonic syrup smashes crowdfunding goal in three days

18-Aug-2014
Melbourne tonic syrup smashes crowdfunding goal in three days
Only three days after officially launching via the Pozible crowdfunding platform, tonic syrup manufacturer, Blood Moon successfully exceeded its $10,000 target

Only three days after officially launching via the Pozible crowdfunding platform, tonic syrup manufacturer, Blood Moon successfully exceeded its $10,000 target.

Designed to be mixed with soda or still water, Blood Moon tonic syrup is manufactured using whole cinchona bark and unlike many modern tonic waters on the market, Blood Moon omits the use of artificially synthesized quinine.

The cinchona bark is filtered just enough to remove the sediment and ensure a smooth drink, while keeping the complex yet subtle range of flavours. Once mixed with soda, the result is a translucent rosy-cheeked amber elixir.

“I’m completely overwhelmed by the enthusiastic response,” said Blood Moon founder, Karolina Partyka. “I suspected Australia was ready for a truly delicious, handmade alternative to standard tonic water, but to reach our goal in less than three days is humbling.”

The product has also received support from West Winds Gin who have signed on to contribute some of their award winning gin for Pozible rewards.

“In my mind it seems pointless drinking a premium gin without a premium tonic. Don’t skimp on the mixer…” says The West Wind Gin’s Jeremy Spencer.

The campaign now has until Friday 26 September to hit its new goal of $20,000 and funds raised from the campaign will enable the purchase of equipment and ingredients required to produce the first commercial batches of the first three flavours of tonic syrup, and to undertake testing and development of two future tonic varieties.

Blood Moon’s tonic water alternative is handcrafted in Richmond, Victoria, and is available in three flavours; Traditional Tonic Syrup, Unsweetened Tonic Syrup and the world first Australian Native Tonic Syrup which features unique Australian botanicals.


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